CREATIVITY
EXPERTISE
NATURAL BRIDAL MAKEUP
ABOUT
Soft Glamorous + Bohemian Bridal Makeup Artist
Michelle specialises in natural, ethereal and romantic makeup looks with organic skincare. Think contemporary and subtle takes on mermaids, angels, pixies, nymphs, vampyrs, sylphs and goddesses. Every product used is HAND-PICKED for both the aesthetic and quality, as WELL as the impact on the earth.
Indira is a proud advocate for Leaping Bunny Approved Beauty Brands, and is honoured to be a part of Charlotte Tilbury’s Magic Stars & The Green Salon Scheme.
welcome to Indira
INDIRA Natural Beauty offers a distinctive approach to bridal and special occasion artistry. Nestled in a charming courtyard in the heart of Whitby's historic old town, Michelle’s rustic makeup studio provides a tranquil escape for her clients.
Known for her natural makeup aesthetic, Michelle creates a serene atmosphere, ensuring every client feels truly at ease. Her signature style focuses on enhancing natural beauty with soft, radiant makeup looks that feel effortless and timeless, infused with a touch of ethereal elegance to bring a hint of magic to every moment.
Based in North Yorkshire, INDIRA offers a calming, bespoke bridal experience that ensures you step into your special day feeling radiant, confident, and truly enchanting—like you’ve stepped out of your very own legend. With a modern approach to makeup artistry, we craft soft, romantic details that highlight your natural beauty and enhance your unique essence.
“From your first consultation to the final touch-up, our focus is on creating a look that makes you feel effortlessly beautiful and completely at ease. Every detail is tailored to your vision, so you can be confident that your bridal makeup will be as individual and unforgettable as you are.
At INDIRA, we believe in making your wedding day a true reflection of yourself—empowered, radiant, and ready to step into the next chapter of your story with grace and confidence.”
‘For every bride we have the privilege of working with, we plant a tree to help offset our carbon footprint and contribute to a more sustainable future. This small gesture is our way of giving back, ensuring that your special day leaves a lasting, positive mark on both you and the planet” - Michelle
AWARD-WINNING CRUELTY-FREE MAKEUP ARTIST
“My work is rooted in natural beauty and skin-led makeup, creating timeless, no-makeup makeup looks inspired by a sense of history, style, and the natural world.”
Our Process
-
A PATH LIT WITH INTENTION
We begin gently, mapping a bridal beauty journey that feels true to you. Guided by nature, ethical choices, and quiet wisdom, each step is thoughtfully shaped to support your skin, your spirit, and your day.
-
A SHARED RITUAL
This is a co-creation. We walk the path together—listening, adjusting, and deciding in harmony—so you feel held, heard, and completely at ease. Nothing rushed, nothing hidden.
-
FLOW, NOT FORCE
No two brides are the same, and neither is the way beauty unfolds. We move with your rhythm, adapting with softness and care, allowing the process to fit around you—never the other way around.
-
BEAUTY YOU CAN TRUST
What’s offered is more than makeup. It’s an ethical, calming, and soul-nourishing experience, rooted in natural skincare and conscious products. You step forward glowing, grounded, and quietly confident—wrapped in care.
WHAT SETS US APART
AWARD WINNING MAKEUP ARTIST
Most Inspiring Make-Up Artist 2023 - Yorkshire
Bridal Make-Up Artist of the Year 2023 - North Yorkshire
Best Ethical Beauty Business 2022 - North England
With an emphasis on natural beauty, Michelle’s style is subtle and romantic. Her extensive palette of soft colours, shimmering highlighters and dewy bases provide a veritable dressing up box of fairytale looks for you to choose from.
WHAT TO EXPECT
-
CONSULTATION & TRIAL /// Appointments take place in the Ceremony Space, located within The Old Workshops, Whitby. - The home of The Shepherds Purse. /// Arrive with a clean, makeup free face. /// If there are looks you want to take inspiration from, you’re welcome to bring references. Should you be struggling with ideas, take a look at the current INDIRA moodboards. /// If you require a fully vegan kit, or you have any other requirements, please use this opportunity to discuss.
-
PAYMENT & SCHEDULING /// A £50 non-refundable deposit is required in order to secure your wedding date. The remaining balance is required 2 weeks prior to your wedding. /// Weddings are scheduled 6-12 months in advance. /// Cancellations or rescheduling must be made via email at indira.naturalbeauty@gmail.com or phone 07445282065, no later than 48 hours prior to your original scheduled date.
-
THE WEDDING DAY /// Locations within 15 miles of Whitby do not require an additional travel payment, with outside locations requiring an additional payment of 85p per mile. For destination weddings, please email indira.naturalbeauty@gmail.com or call 07445282065 to discuss travel compensation and logistics. Michelle will arrive 15 minutes prior to your scheduled time and works to a timesheet for efficiency. /// This luxury service includes complimentary lashes.
There’s so much pressure to get your bridal makeup look ‘right.’
Luckily, INDIRA have designed a selection of otherworldly looks to inspire you, helping you to communicate your ideas.
Our PACKAGES
I take on a limited number of weddings to ensure a calm, attentive experience. Packages are built around presence, time, and care rather than speed or volume.
Tier I — The ENCHANTED Bridal Morning
From £560 | Includes bride & 3 guests
A calm, beautifully held start to your wedding day.
Includes:
Bridal makeup preview consultation - £150
Bridal makeup on the wedding day - £170
Makeup for 3 guests - £80 per person
Luxury, skin-supportive preparation & lashes
Unhurried, grounding morning flow
Perfect for small bridal parties who want a refined, stress-free start to their day.
DESCRIPTION:
MOST POPULAR
Tier II — The Signature Bridal Experience
From £720 | Includes the bride & 5 guests
More time, more care, more presence — my most popular bridal experience.
Includes everything in The Enchanted Bridal Morning, with additional thoughtful touches to make your day feel effortless and beautifully held.
Includes:
Bridal makeup preview consultation — £150
Bridal makeup on the wedding day — £170Plus:
Makeup for 5 guests — £80 per person
I remain with you to provide gentle lipstick top-ups before you leave for your ceremony
Extended morning presence (no rushing between faces)
Botanical skin preparation & in-chair facial massage
Lashes for bride & guests
Soft, intuitive touch-ups before departureA complimentary lipstick of your choice from Charlotte Tilbury for your special day
Designed for brides who want a shared, slow, and beautifully curated bridal morning — where every moment feels calm, connected, and quietly luxurious.
DESCRIPTION:
A once-in-a-lifetime, deeply luxurious and calming bridal experience.
Includes everything in The Signature Bridal Experience,
Includes:
Bridal makeup preview consultation - £200
Bridal makeup on the wedding day - £250
plus:
Extended luxury bridal consultation (skin ritual, sculpting in cahir massage, Gua Sha)
Makeup for 4 guests - £100 per person
No additional bookings that day — a fully dedicated, serene morning
Final glow check & grounding presence
I remain with you to provide gentle lipstick top-ups before you leave for your ceremony
Personalised skin prep guidance for the weeks before the wedding
A complimentary lipstick of your choice from Charlotte Tilbury for your special day
A thoughtful mini edit of organic skincare essentials, nestled in a keepsake gift bag for the bride
A blend of skin-loving herbs, blended as our own personal Skin Tea
For brides who want the morning to feel as beautiful and memorable as the rest of their day.
Tier III — The Heirloom Bridal Ritual
From £950 | inclues the bride & 4 guests
DESCRIPTION:
Your Questions, Answered
-
Michelle specialises in natural, ethereal, and romantic makeup looks, paired with organic skincare. Think contemporary and subtle takes on mermaids, angels, pixies, nymphs, vampyrs, sylphs and goddesses. Every product used is hand-picked for both the aesthetic and quality as much as the impact on the earth. A full vegan kit is available.
-
All skincare is selected by Michelle for quality and ethical creation, including Neal’s Yard, Weleda Skin-food, and in-house brands La-Eva, Salix Moon Apothecary, Moska, Up-circle & Mila’s Apothecary.
-
Good skincare is paramount for professional-quality makeup application. Preparing the skin creates a lush base for optimal results on your wedding day.
-
INDIRA offers makeup application only for bridal clients, but highly recommends fellow Whitby-based hairdresser, Louise Rebeckah Wilson of Indie Hair & Beauty, for bridal hairstyling. You can contact Louise via Instagram by direct messaging her account @indiehairandbeauty_ for enquiries.
-
All makeup brushes are vegan and cruelty-free, from Illamasqua, The Sustainable Marketplace and Real Techniques.
-
I prefer not to stay to do a lipstick top-up. When the bride is dressed in her beautiful gown, it is a good idea to keep lipstick in hand.
Staying to the end means I am unnecessarily in the way, especially as the photographer is collecting crucial portrait pictures of the bride with beloved family members.
I recommend purchasing your chosen lipstick, as I offer 15% off Charlotte Tilbury lipsticks. A shopping link and Lipstick shade will be sent to you after your trial.
A beautiful little keepsake from your special day.
-
Yes please! If you share photos on Instagram, please tag @crueltyfree_makeupartist and credit Michelle McHugh Budd at INDIRA. Please credit Michelle McHugh Budd at INDIRA when sharing images with publications, magazines and blogs. Kindly send up to 5 images from your published photoset to us via email at indira.naturalbeauty@gmail.com, sharing full credits.
-
To ensure brides have the time and space to experiment and try on looks in advance of their wedding day, INDIRA incorporates a consultation and trial into the working process. The aim of the trial is to discover your bridal makeup essence, something that ‘fits like a glove.’ You won’t leave the trial until you’re totally happy with your look.
-
Beautiful skin starts with thoughtful care and calm preparation.
-
All skincare used is personally selected by Michelle for quality, effectiveness, and ethical creation. Our range includes renowned ethical brands such as Neal’s Yard Remedies and Weleda, as well as our in-house collections: Moska, Salix Moon Apothecary, Up-Circle, and La-Eva. Every product is chosen to nurture your skin and respect the planet.
-
Our Ceremony Space is a welcoming, calm retreat for women, and home to Whitby’s first Ethical Skincare Refill Station. Here you can explore and refill luxurious essentials including:
Cleansing Balm
Floral Facial Scrub
Face Mask
Facial Serum
Moisturiser
Lip Balm
This space is designed for you to pause, relax, and connect with your skincare ritual.
-
Michelle will happily create a custom skincare routine for you at the end of your bridal trial. Preparing your skin in advance is key to glowing on your wedding day, and a tailored routine ensures your skin is nurtured, radiant, and camera-ready.
LET’S GET STARTED