Natural Bridal Makeup
Soft Glamorous + Bohemian Bridal Makeup Artist
Michelle specialises in natural, ethereal and romantic makeup looks with organic skincare. Think contemporary and subtle takes on mermaids, angels, pixies, nymphs, vampyrs, sylphs and goddesses. Every product used is hand picked for both the aesthetic and quality as much as the impact on the earth.
Indira is a proud advocate for Leaping Bunny Approved Beauty Brands, and is honoured to be a part of Charlotte Tilbury’s Magic Stars & The Green Salon Scheme.
Where Natural Beauty Meets Timeless Magic – Enhancing Your Own Beauty for Your Special Moment
Award Winning Cruelty-Free Makeup Artist
Based in North Yorkshire, INDIRA offers a calming, bespoke bridal experience that ensures you step into your special day feeling radiant, confident, and truly enchanting—like you’ve stepped out of your very own legend. With a modern approach to makeup artistry, we craft soft, romantic details that highlight your natural beauty and enhance your unique essence.
“From your first consultation to the final touch-up, our focus is on creating a look that makes you feel effortlessly beautiful and completely at ease. Every detail is tailored to your vision, so you can be confident that your bridal makeup will be as individual and unforgettable as you are.
At INDIRA, we believe in making your wedding day a true reflection of yourself—empowered, radiant, and ready to step into the next chapter of your story with grace and confidence.”
‘For every bride we have the privilege of working with, we plant a tree to help offset our carbon footprint and contribute to a more sustainable future. This small gesture is our way of giving back, ensuring that your special day leaves a lasting, positive mark on both you and the planet” - Michelle
Most Inspiring Make-Up Artist 2023 - Yorkshire
Bridal Make-Up Artist of the Year 2023 - North Yorkshire
Best Ethical Beauty Business 2022 - North England
Discuss and design your wedding day look with Michelle - this is your opportunity to try out your ideas before your big day.
With an emphasis on natural beauty, Michelle’s style is subtle and romantic. Her extensive palette of soft colours, shimmering highlighters and dewy bases provide a veritable dressing up box of fairytale looks for you to choose from.
WHAT TO EXPECT
01.
CONSULTATION & TRIAL /// Appointments take place in the Ceremony Space, located within The Old Workshops, Whitby. - The home of The Shepherds Purse. /// Arrive with a clean, makeup free face. /// If there are looks you want to take inspiration from, you’re welcome to bring references. Should you be struggling with ideas, take a look at the current INDIRA moodboards. /// If you require a fully vegan kit, or you have any other requirements, please use this opportunity to discuss.
02.
PAYMENT & SCHEDULING /// A £50 non refundable deposit is required in order to secure your wedding date. The remaining balance is required 2 weeks prior to your wedding. /// Weddings are scheduled 6-12 months in advance. /// Cancelations or rescheduling must be made via email at indira.naturalbeauty@gmail.com or phone 07445282065, no later than 48 hours prior to your original scheduled date.
03.
THE WEDDING DAY /// Locations within 15 miles of Whitby do not require an additional travel payment, with outside locations requiring an additional payment of 85p per mile. For destination weddings, please email at indira.naturalbeauty@gmail.com or call 07445282065 to discuss travel compensation and logistics. /// Michelle will arrive to set up 15 minutes prior to your arranged time, and works to a time sheet for efficiency. /// This luxury service includes complimentary lashes.
There’s so much pressure to get your bridal makeup look ‘right.’
Luckily, INDIRA have designed a selection of otherworldly looks to inspire you, helping you to communicate your ideas.
The Enchanted Veil Series
In the mystical realms of folklore and ancient tradition, the preparation of a bride was a sacred ritual woven with nature’s blessings and celestial protection. Brides would purify themselves in crystal-clear springs, symbolic of renewal and harmony, much like bathing in the ethereal waters of an enchanted forest.
They adorned themselves with delicate veils, crafted to shield them from ill-willed spirits, and wore crowns of wildflowers, laurel, or myrtle—plants steeped in myth and revered by the faery queen herself. These botanical treasures embodied love, fertility, and the promise of new beginnings.
Fragrant oils and floral garlands enveloped the bride, each scent a whisper of nature’s magic. Lavender for serenity, rose for love, and jasmine for allure—these aromas were said to summon blessings from otherworldly realms, ensuring the bride’s beauty radiated with divine charm.
The journey from maiden to wife was a transformative passage, guided by the wisdom of earth and spirit. Each step of this enchanted preparation symbolised not only protection but also the harmonious union of two souls, blessed by the timeless wonders of nature.
To honour these traditions and bring a touch of magic to your special day, we have crafted three bespoke bridal packages. Each is designed to envelop you in nature’s enchantment, enhance your natural beauty, and prepare you for the most magical chapter of your life.
Explore the offerings of our Enchanted Veil Bridal Series and find the perfect fit for your unique journey.
Enchanted Bride Package
£260
Description: For the bride who wants a soft, romantic, and ethereal look inspired by the magic of untamed beauty.
Includes:
Bridal makeup trial session (£110)
Wedding day makeup application (£150)
Gentle skin prep with botanical skincare
Skin Nurturing Herbal Tea
Mini "faery glow" skincare guide for radiant skin before the big day
Woodland Muse Package
£385
Description: Perfect for the bride seeking a more fairy-tale-inspired experience, with enchanting Facial & dreamy rose gold lipstick.
Includes:
Bridal makeup trial session (£110)
Wedding day makeup application (£150)
Pre-wedding deep-cleansing botanical facial (£65)
Natural false lash application (£20)
A gift: a handcrafted botanical lip balm or your chosen Charlotte Tilbury Lipstick (£30)
Skin Nurturing Herbal Tea
Complimentary touch-up kit (lip balm, blotting papers, and setting powder)
Mini "faery glow" skincare guide for radiant skin before the big day
Forest Faery Experience (Premium)
£600
Description: A luxurious, all-inclusive bridal package for a truly magical experience.
Includes:
Two makeup trial sessions to perfect your look (£220)
Wedding day makeup application (£150)
The Unveiling - Bespoke Skin Ceremony - Organic Facial with Sound, Crystal & Energy healing (£95)
Rose Oracle Card Reading (£25)
Hand blended Skin Nurturing Herbal Tea (£10)
Natural false lash application (£20)
Complimentary skincare gift set: faery mist, skin balm, Face Scrub, Moisturiser and botanical serum (£100)
Personalised skincare consultation to prepare your skin for the big day (£85.00)
A gift: a handcrafted botanical lip balm or your chosen Charlotte Tilbury Lipstick (£30)
Green Tourmaline pocket Crystal (heart chakra) ( £15)
Complimentary touch-up kit (lip balm, blotting papers, and setting powder)
Mini "faery glow" skincare guide for radiant skin before the big day
Saving you £150
All skincare is selected by Michelle for quality and ethical creation, including Neal’s Yard, Weleda, & in-house brands Moska, Salix Moon Apothecary, Up-Circle & La-Eva.
Our Ceremony Space is a safe space for women to retreat, birthing Whitby’s first Ethical Skincare refill station w/ Cleansing balm, Floral facial scrub, Face Mask, Facial Serum, Moisturiser & Lip-balm.
Michelle will be happy to customise a skincare routine for you at the end of your bridal trial. It is important to develop a beautiful skincare routine in preparation for your wedding day.
Pricing 2025/2026
Consultation & Trial
£110
Bridal Makeup
£150
Bridesmaids
£75
Guest Trial
£65
Mother Of The Bride
£75
Flower Girls, 12 & under
£15
FAQs
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Michelle specialises in natural, ethereal and romantic makeup looks with organic skincare. Think contemporary and subtle takes on mermaids, angels, pixies, nymphs, vampyrs, sylphs and goddesses. Every product used is hand picked for both the aesthetic and quality as much as the impact on the earth. A full vegan kit is available.
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All skincare is selected by Michelle for quality and ethical creation, including Neal’s Yard, Weleda Skin-food, and in-house brands La-Eva, Salix Moon Apothecary, Moska, Up-circle & Mila’s Apothecary.
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Good skincare is paramount for professional quality makeup application. Preparing the skin creates a lush base for optimal results on your wedding day.
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INDIRA offers makeup application only for bridal clients but highly recommends fellow Whitby based hairdressers, Louise Rebeckah Wilson of Indie Hair & Beauty for bridal hairstyling. You can contact Louise via Instagram by direct messaging her account @indiehairandbeauty_ for enquiries.
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All makeup brushes are vegan and cruelty free, from Illamasqua, The Sustainable Marketplace and Real Techniques.
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I prefer not to stay to do a lipstick top up. When the bride is dressed in her beautiful gown, it is a good idea to keep away with lipstick in hand.
Staying to the end means I am unnecessarily in the way, especially as the photographer is collecting crucial portrait pictures of the bride with beloved family members.
I recommend you purchase your chosen lipstick as I offer a 15% off your lipstick from Charlotte Tilbury. A shopping link and Lipstick shade will be sent to you after your trial.
A beautiful little keepsake from your special day.
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Yes please! If you share photos on Instagram, please tag @crueltyfree_makeupartist and credit Michelle McHugh Budd at INDIRA. Please credit Michelle McHugh Budd at INDIRA when sharing images with publications, magazines and blogs. Kindly send up to 5 images from your published photoset to us via email at indira.naturalbeauty@gmail.com sharing full credits.
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INDIRA is available for editorial and private work so the folks featured on this website are a mixture of bridal clients and professional models.
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To ensure brides have the time and space to experiment and try on looks in advance of their wedding day, INDIRA incorporates a consultation and trial into the working process. The aim of the trial is to discover your bridal makeup essence, something that ‘fits like a glove.’ You won’t leave the trial until you’re totally happy with your look.
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In this case, please cancel your appointment by email at indira.naturalbeauty@gmail.com or phone at 07445282065. Rearrangements can be made.
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Photography: Silver & Light
Second shooter: Mark Newton
Videographer: Just Press Play
Make-up: Indira & Eleanor Jayne
Hair: Eleanor Jayne
Venue: The Guildhall York